According to foreign media reports, blizzard President mike is in recent shareholder meeting spoke, starcraft ii in 2010 listed in fact because companies face huge pressure from the market, eager to seek new revenue growth point lead.
Starcraft ii
Blizzard in real-time strategy field has no advantage
Besides pay long-term no new growth point outside, blizzard pressure is from such as EA such competition, these large game company every year maintained high, and constantly introduce various excellent real-time strategy game, such as war hammer or command and conquer series, which may make blizzard has a real-time strategy market will be robbed all feeling.
Another President Michael also says although starcraft ii is not listed the best condition, but he believes the "starcraft ii" market (real-time strategy) leader will never waver, Fans of how blizzard product enthusiasm will still keep going.
World of warcraft is already "5) senior citizen
Now blizzard most income or rely on the world of warcraft game of this kind of five years ago, though in support of the worldwide over 10 million players make blizzard making researchers triumphantly, but still difficult yan blizzard these years of low yield excessively shortcoming and "earn more than" is not a sign of enterprise success, "earn more and more" is, from this point for these years, blizzard undoubtedly does not calculate very successful.
Another "world of warcraft can also support the company years" the question even blizzard oneself all don't want to answer, in 2010 during the first half of the year blizzard high-level answer foreign media this question just said: "we will insist on development of world of warcraft."
Finally there is a financial management company the electronic entertainment industry analysts du meters of blizzard these years of ray market strategy, he thought expressed doubts about putting too much manpower and blizzard funds on the development battle.net, company have deviated from the original development track. If ever blizzard because of a high-quality goods to boil out and words and is now because they put energy into the management player relations to go up, if the standard, in accordance with the previous blizzard even when the pressure again big, as long as the game isn't development for the best, then can do also is the constant "jump ticket".
